A cookie is a small data file which is acquired from a website you have visited and is stored in your web browser.

Cookies are often used to record your preferences or your activity, so that when you return to the website it ‘remembers’ you. This might include ‘remembering’ the actions you took (like which items you added to your shopping bag) or data you entered (so it can do things like automatically fill out your name and email address in a form).

gmelondon.com uses cookies to store information about your visit. These cookies help us to improve our site and deliver a more personalised service.

There are a few cookies generated by gmelondon.com that are essential for recording details like the content of your shopping bag.

You may refuse to accept cookies by changing the relevant setting in your browser. Please note that by deleting our cookies or disabling cookies you may not be able to access certain features on our website.

In addition to the above we engage in online advertising, to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of gmelondon.com (for example, your gmelondon.com search history, and the content you read on gmelondon.com) or on gmelondon.com banners or ads you have previously clicked on.